Only with quality can we fight the competition

first_img” Croatian tourism faces many challenges. Double-digit growth is no longer realistic, and competition in the Mediterranean is fierce, so we can fight for every guest, ” said the Vice President of the Croatian Chamber of Commerce for Agriculture and Tourism Dragan Kovacevic at a session of the Tourist Business Council HGK.  Inače, izradu studije Key issues of sustainability of Croatian tourism, inicirao je i organizirao think tank Polazišta i perspektive koji čine Franjo Luković ( bivši dugogodišnji predsjednik Uprave Zagrebačke banke  ) te Željko Ivanković ( nekadašnji urednik časopisa Banka, novinar i istraživač ).  Studija „Ključna pitanja održivosti hrvatskoga turizma“ He also stressed that better results are expected for Easter than last year, and in the main season, tourist traffic is expected at the level of last year. ” Our orientation is year-round tourism, and these are just passing times that we are satisfied with so far. At the end of the year, we will add up the results, and among them the most important are the financial ones “, said Staničić and announced the marketing activities that CNTB will carry out, saying that emphasis will be placed on products that are among the top five motives for coming to Croatia. The president of TPV, Franco Palma, said that without investments in raising the quality of accommodation and offer, there would be no tourist progress. ” Only with quality can we fight competition,” Palma stressed, adding that representatives of the tourism sector have been demanding a reduction in VAT and fiscal levies for years. “It would help the private sector raise wages and keep workers, but without the systematic help of the state, we will not solve this problem.” We need a strategy that we do have, but only on paper, ” said Palma.  Director of the Main Office of the Croatian Tourist Board Kristjan Staničić presented an assessment of the current course of the tourist year 2019 and further expectations. ” Although we are only at the beginning of the season, certain trends can be sensed. Booking is in line with expectations so far, but the most important thing is yet to come. According to eVisitor, there were 945,000 arrivals (5.4 percent growth) and 2.3 million overnight stays in the first three months. When we look at the structure, the main carriers of tourist traffic in the pre-season are hotels, which account for two thirds of overnight stays. The situation in non-emitting markets is diverse, but the positive thing is that the Benelux and Scandinavian countries are growing, and our arrivals from neighboring countries and distant markets such as the USA and China are also growing. “said Staničić, adding that according to the counties, the largest share of arrivals falls on Istria because there is the largest concentration of hotel capacity. Zagreb and Kvarner follow, but that will change throughout the year. Zagreb, Dubrovnik and Rovinj are the leading destinations so far this season. Cilj inicijative je prepoznati i rasvijetliti opasnosti i prilike s kojima se suočava naš turizam. Više o studiji „Ključna pitanja održivosti hrvatskoga turizma“ pogledajte u prilogu.  Vice President of the Croatian Chamber of Commerce for Agriculture and Tourism Dragan Kovačević; Source: HGK U sklopu sjednice predstavljena je i studija „Ključna pitanja održivosti hrvatskoga turizma“, koju su izradili Horwath Consulting, Ekonomski fakultet u Zagrebu i Institut za turizam.  Franjo Luković, jedan od inicijatora izrade studije u okviru think tanka Polazišta i perspektive se osvrnuo na rezultate kazavši kako Hrvatska gubi vitalnost i najsporije se razvija među konkurencijom u Europi. Attachment: Study “Key issues of sustainability of Croatian tourism” Direktor hrvatskog ureda konzultantske tvrtke Horwath HTL Siniša Topalović detaljnije je predstavio studiju naglasivši kako se naš turizam nije razvijao na zdravim poslovno-tržišnim odnosima i da nam je trenutni poslovni model neodrživ. „Turizam čini 19 posto ukupnog BDP-a, što je zapravo problem našeg cjelokupnog gospodarstva, a ne turizma, 86 posto noćenja ostvarujemo od lipnja do rujna i ne štitimo dovoljno okoliš. U predinfarktnom smo stanju. Imamo veće opterećenje prostora, ali su nam primici po noćenju 67 posto manji nego u konkurentskim zemljama. U ukupnoj strukturi imamo 82 posto visoko sezonalnog smještaja po čemu smo najlošiji u Europi. Hotelski kapaciteti su nam 3 do 4 puta manji od dobre praske, a prihodi od hotela su nam 46 posto manji nego u konkurenata. Porezi su nam previsoki, a radnika nedostaje“, elaborirao je Topalović, dodavši kako se naši problemi mogu sažeti u pet temeljnih područja: smještaj, porezi, prostor, upravljanje i tržište rada. Direktor hrvatskog ureda konzultantske tvrtke Horwath HTL Siniša Topalović; Izvor: HGKlast_img

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