British Muslim TV has contracted Globecast to provide a video-on-demand service as part of its TV everywhere offering. The service will extend Globecast’s existing relationship with British Muslim TV and will see the media services provider support the broadcaster with support for satellite capacity, VoD and content monetisation.Globecast has worked with British Muslim TV since June 2014, when it was chosen to help the channel launch on the Sky platform and deliver an OTT service. British Muslim TV used to operate on a donation-only basis, but now using Globecast tools is able to better monetise its content via VoD using a simple payment tool, according to Globecast. The broadcaster has created a monthly subscription VoD and OTT offering that can be accessed via multiple devices.“With the addition of our new VoD service, Globecast has helped us to monetise our existing content more effectively and allowed us to respond better to our viewers’ needs, thereby growing our subscriber base more efficiently. They provided an intuitive solution, that allows us to deliver greater visibility of our content for a longer period of time; not only are we offering our audience more ways to access content, but we can also gain additional revenue from existing assets that can then be used to deliver a more unique offering to our viewers,” said Wasim Akhtar, director of marketing communications at British MuslimTV.“Our work with British Muslim TV is a perfect illustration of how Globecast provides a complete end-to-end media services and OTT solutions offering for broadcasters. Content only has to be given to us once, and we can then deliver it to any platform, in any location and this can be done in a way that scales to suit the customer’s needs,” said Pete Elvidge, head of media management at Globecast.