True performance: It’s time for theoretical GGR

first_img True performance: It’s time for theoretical GGR Tags: Online Gambling Slot Machines Subscribe to the iGaming newsletter 28th June 2018 | By Stephen Carter AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Lightning Box’s Peter Causley believes operators need to stop fudging the numbers and reassess how they rank slots on their sites The design algorithms used by suppliers in the production of their games have one fundamental aim: to achieve better performance. Casinos’ general thinking is to judge performance ON turnover rankings. In the past, this ethos had been a good indicator to a particular game’s popularity when most had the same return to player (RTP) percentage.Nowadays, though, this way of thinking has begun to lose its effectiveness and a different thought process is needed.A vast number of suppliers are now only producing games with high RTP rates, in a bid to ‘cheat’ the casinos’ ranking algorithms and get placed much higher up the page than their real performance warrants.Cheat is a strong word, I appreciate, and some of my fellow providers may not thank me for using it, but they are the facts as I see it.As an example, a 97.5% RTP game (2.5% casino hold), must generate twice the turnover of a 95% RTP game (5% casino hold), just to pull level with the same performance in gross gaming revenue (GGR).Obviously, ranking this 97.5% game higher than the 95% game would be false, unless it was doing more than twice the turnover. Surprisingly, though, this behaviour is now commonplace.Casinos should obviously offer a range of games and RTPs because that’s what the players want. But they should rank these games correctly. By correctly, I mean where the players spend their money represents the true popularity of a game.If they turn over $100 on a 95% game, then that player has spent/lost $5; if they turnover $100 on a 97.5% game, they have only spent $2.50.This exploited chink in the casinos’ performance-ranking algorithms has led to a build-up of underperforming products, which are propped up by higher RTPs, being placed more prominently than they deserve. This is purely because casinos are still judging the products solely on turnover. Operators are constantly under pressure from regulatory and taxation burdens. But what would help combat these twin evils, in my humble view, would be a collective focus on the quality of the product, rather than letting turnover dominate the operators’ performance ranking, and hence indirectly the game suppliers’ developmental process.In the past, when most games enjoyed the same or very similar RTP percentage, turnover was always the best indicator of performance. Month-on-month it smoothed out the highs and lows in GGR. But now with this preponderance of high RTP games in the market, true performance is best gauged via theoretical GGR, or theoretical win as it is termed in the US. This is still a factor of turnover, but it also takes the theoretical percentage hold into account, to balance out and account for the high and low RTP games.To put it into a simple mathematical formula, if you’re still awake at the back, I’m saying theoretical GGR irons out the big wins and losses, while accounting for different RTPs, and is the best way to judge true performance: Theoretical GGR = Turnover x (100% – RTP%)From the conversations I’ve had with some of the leading European operators, I’m not convinced that this is high up on their radar. For some, I suspect it is completely new.Now, it isn’t for me to tell them how to run their businesses. But if it was me I’d want to make the most of the products I was selling, and to understand the best way of calculating their profitability.For the avoidance of doubt, I’m not suggesting they only take 95% games. What I am saying is that if they are taking games across a range of RTPs, then they should strive to have the best practices in place to measure the performance of them all. Having been a part of the industry for a while now, I also believe that suppliers should focus on GGR generation when designing their games.Generating turnover is rarely a bad thing, but the industry must act to avoid an unwitting decline in profit made on that turnover. Such an approach will be better for the industry’s longevity and that is something that must be at the forefront of all our minds.If operators want to address this growing concern and minimise a self-imposed pseudo-tax, then I strongly suggest they consider updating their ranking algorithms to replace turnover with the more appropriate theoretical GGR.Only then will they be projecting the true performance, and understanding the real popularity, of the games on their sites. Peter Causley is managing director of multi-channel slots designers Lightning Box Games, which he co-founded with David Little in 2004. The studio provides gaming content for land-based, online and social operators. Prior to Lightning Box, he spent a decade at Aristocrat where, as Jackpot products marketing manager, he helped design a host of iconic games.center_img Casino & games Lightning Box’s Peter Causley believes operators need to stop fudging the numbers and reassess how they rank slots on their sites Topics: Casino & games Strategy Slots Email Addresslast_img read more

Rolling the die on targeted in-play ads

first_img Rolling the die on targeted in-play ads Topics: Marketing & affiliates Sports betting AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter 9th July 2018 | By Stephen Carter Subscribe to the iGaming newsletter Despite new ASA guidlines curbing ‘bet now’ ads, being clever with creatives and leveraging data will ensure TV’s continued effectiveness for marketers, writes TVSquared’s Blair RobertsonDuring a Sunday afternoon watching Sky Sports, over 42% of ads aired before the 9pm watershed were found to encourage viewers to gamble.With Premier League games attracting an average of 819,000 viewers, according to and a huge 23.6 million viewers tuning in to watch one of England’s World Cup matches, marketers must uphold responsible standards.The Advertising Standards Authority’s (ASA) new directive which came into effect on 2 April 2018 is aimed at curbing the ‘trivialisation of gambling’ across core marketing activities such as social media, CRM and websites. Ads must no longer create an inappropriate sense of urgency – like those encouraging viewers to ‘bet now!’.As a core marketing channel for the gambling and sports betting market – known for its ability to reach mass audiences and drive response – how can TV advertisers specifically ensure compliance, while still achieving the full benefits from their campaigns?Rising standards The updated guidelines were drafted by the Committee of Advertising Practice (CAP) to clamp down on bad ad practices that target vulnerable gamblers with urgent calls-to-action, bonuses and promotions. The directive restricts not only inflammatory messaging but also creatives that trivialise repetitive betting habits.The ASA has shown no signs of leniency since the introduction of the new directive, moving to ban a recent PokerStars ad as the minute-long ad implied that even inexperienced poker players can easily win games by bluffing, and could be seen to encourage reckless gambling behaviour.Lydia Mulkeen, client director at the UK’s largest media agency, the7stars – who works with the likes of Coral and Ladbrokes – believes the introduction of the directive has been manageable as brands were given plenty of time to prepare for implementation.“Companies within the gambling sector welcome guidelines to ensure responsible marketing and have long been self-regulating, for example, the independent body The Senet Group was set up ahead of the directive to promote responsible gambling standards.”TV still a sure bet? Marketers’ main concern is that this new code will impact calls-to-action within TV ads and therefore the ability to market efficiently.While there is no getting around the fact that messaging needs to change across an entire marketing strategy, TV will continue to be an effective channel for the gambling and sports industries as it provides scale.So what can marketers do to keep utilising TV as a great driver of audience response?1) Be clever with creatives TV marketers need to rethink how they engage their consumers. Savvy brands will understand that blasting out money-motivated, one-size-fits-all messaging is no longer effective.Clever marketers will need to think like David Miami and Sterling Cooper Draper Pryce – you read that right, straight from an episode of Mad Men – who developed the Heinz “Pass the Heinz” campaign.The creative didn’t show the product at all, instead depicting close-up images of food “practically begging” for the addition of Heinz Ketchup. Gambling and sports betting marketers can learn from this campaign and push for creative but responsible messaging for their own TV ads.2) Use data to understand campaign potential As Mulkeen suggests, “sport continues to be the biggest driver of live TV viewing (Love Island aside!) with no other platform giving the opportunity to reach such a scale of engaged sports enthusiasts in a gambling frame of mind.”To get the best ROI and meet brand-specific, performance-based KPIs, marketers need to link campaign performance to business impact. With the right technology marketers can easily measure an audience response – be that search activity or a monetary transaction – that is directly attributed to TV activity.This means gathering same-day insight to understand which days, times, channels, programmes, genres, and creatives work for their brand. Only then can marketers maximise the power of insight into audiences and optimise campaigns in-flight.Marketers can ensure compliance with the new directive while also utilising TV as a primary marketing strategy. It’s the power and reach of TV that makes it a great driver of the digital responses the sports betting industries are looking to achieve.But marketers must hold TV accountable for its performance – focusing on reaching TV’s ROI potential, while maintaining the all-important creative compliance. It’s no mean feat but the technologies available to today’s gambling and sports betting marketers will ensure TV is a sure bet for years to come.Blair Robertson is chief technology officer at TVSquaredcenter_img Tags: Online Gambling Despite new ASA guidlines curbing ‘bet now’ ads, there are steps marketers can take to ensure TV’s continued effectiveness, writes TVSquared’s Blair Robertson Email Address Marketing & affiliateslast_img read more

Boylesports aims to enter UK retail betting market in 2019

first_img Subscribe to the iGaming newsletter Boylesports is set to enter the UK retail market in the first quarter of 2019 after confirming it is in advanced talks to acquire shops from rival operators.The company currently has an iGaming licence in the UK, and is one of its Ireland’s ‘big three’ high street bookmakers (alongside Ladbrokes and Paddy Power), with 250 licensed betting offices.Boylesports said it anticipates at least one UK retail deal to be concluded, and the opening of its first brick-and-mortar premises, by the end of March 2019. “BoyleSports can confirm that it is in advanced talks with a number of groups in the UK with a view to having a high-street presence in the first quarter of 2019,” spokesman Lawrence Lyons told iGamingBusiness.com.The operator has been planning a move into the UK high street for some years, although the imminent launch comes at a difficult time for retail betting on both sides of the Irish Sea.The UK retail market is expecting a tough year with new FOBT regulations to be introduced from April which restrict maximum stakes to £2. William Hill said the move could result in 900 of its stores becoming loss-making, while Paddy Power Betfair estimated total group revenue could fall by up to 2.6%.In Ireland, the industry is bracing itself for the introduction of a new gambling tax on January 1, with the rate doubling from 1% to 2% of revenue. In October Boylesports warned staff in its Irish retail division that it expects shop closures and job losses, and it is believed to be reviewing the viability of all its shops.In 2016 Boylesports lost out to Betfred in the bid to buy more than 300 UK shops that were sold by Ladbrokes and Coral under the terms of their merger.Speaking in April, Boylesports CEO Conor Gray said the company still aimed to expand into the UK. In particular he cited the potential impact on its existing digital business.“It is still an ambition because our data, our history, will tell you if you have a retail presence, it will help your digital business, and vice versa,” Gray said. “So we have an ambition to be in the UK.” Regions: UK & Ireland 18th December 2018 | By contenteditor Irish bookmaker confirms it is in “advanced” acquisition talks with a number of UK operators, and plans to open its first shop in Q1 2019 Boylesports aims to enter UK retail betting market in 2019 Topics: Sports betting AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Tags: OTB and Betting Shops Sports betting Email Addresslast_img read more

Solitics on data management and marketing automation

first_img15th October 2019 | By Stephen Carter AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Solitics on data management and marketing automation Harel Falk, VP of sales & business development at real-time data management and marketing automation platform provider Solitics, shares his perspectives on how operators can best manage the huge volumes of third-party marketing data at their disposal in 2019 Strategy Harel Falk, VP of sales & business development at real-time data management and marketing automation platform provider Solitics, shares his perspectives on how operators can best manage the huge volumes of third-party marketing data at their disposal in 2019.Here he covers the issues operators are facing in managing this data, how Solitics’ data management platform can support operators in this critical area and how automation is changing the marketing game for operators.center_img Subscribe to the iGaming newsletter Topics: Strategy Tags: Online Gambling Email Addresslast_img read more

Hamburg files complaints against trio of igaming operators

first_img Regions: Europe Central and Eastern Europe Germany 24th June 2020 | By contenteditor Casino & games Topics: Casino & games Legal & compliance The Hamburg Ministry of the Interior and Sport has filed complaints against a trio of online gambling operators, which it claims have violated the prohibition on online gaming in the country. AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Tags: Mobile Online Gambling Hamburg files complaints against trio of igaming operators The Hamburg Ministry of the Interior and Sport has filed complaints against a trio of online gambling operators, which it claims have violated the prohibition on online gaming in the country.The case is now with the Hamburg Public Prosecutor, which will be tasked with making a decision whether to pursue it.While the Ministry would not confirm the companies named in the complaint, local media has reported that GVC’s bwin, Tipico and Bet3000 are the operators in question. The trio have been accused of illegally offering online casino and sports betting to players in the country.GVC dismissed the filing, declaring that it has “no merit or legal standing”.“[Bwin] operates legally throughout Germany under EU law,” the operator told iGB. “We expect the filing to be dismissed after a standard review process.”Tipico, meanwhile, said that it was unwilling to comment on alleged filings or injunctions as a matter of principle. However, it said it maintained its position that the online casino prohibition included in the third amended State Treaty on Gambling violated European Union law.It pointed out that state lawmakers appeared to now subscribe to this view, having approved the fourth State Treaty, the Glücksspielneuregulierungstaatsvertrag (GlüNeuRStV) in March this year, and notified it to the European Commission in May.“We have always stressed that we welcome the agreement from the beginning of 2020 reached by the 16 federal states on the regulation of the growing German gaming market and hope that the open questions can now be resolved quickly,” a spokesperson for the operator said.Each provider has been active in Germany for a number of years, both as an operator and as a partner of the country’s football clubs. Tipico, for example, is a partner of Bayern Munich, while bwin is a sponsor of Borussia Dortmund. Malta-based Bet3000 serves as shirt sponsor of Munich’s other professional team, 1860 Munich.Hamburg has long been an opponent of opening up the German gambling market to private operators.Earlier this week, Renatus Zilles, chair of German media association Deutscher Verband für Telekommunikation und Medien accused Hamburg, and other states such as Niedersachsen, Bremen, Brandenburg and Mecklenburg-Vorpommern of illegally hindering the country’s igaming market.Zilles said lawmakers in these states were using barely legal means to disrupt operators’ businesses, preventing companies from preparing for the roll-out of regulated igaming.“We can no longer afford this permanent blockade, because it only helps illegal operators from Asia and the Caribbean, who are not interested in protecting children, consumer protection or addiction prevention and also pay no taxes,” Zilles said. “That cannot be the intention of politicians.”The Hamburg Ministry’s move comes against a backdrop of other states looking increasingly likely to move towards allowing online casino to be offered until the GlüNeuRStV comes into force.The third State Treaty was due to come into effect from January this year until 30 June 2021, limiting the market to sports betting. However, the licensing process has been brought to a halt by a legal challenge from Austrian bookmaker Vierklee.It successfully argued that the process disproportionately favoured market incumbents, and that there was a lack of transparency for new applicants. While the body responsible for licensing, Hesse’s Regional Council of Darmstadt, announced that it would appeal, and continue processing applications, it is unable to certify any business until the court process concludes.The Council also issued its first blocking orders earlier this year, which again resulted in a legal challenge from an operator. In this case, the company in question argued that an injunction was a disproportionate punishment, considering the products it was being blocked from offering were due to become legal in 2021.Proceedings were ultimately suspended, with both parties to negotiate a transitional framework for online casino. During this suspension the Council has agreed not to take any enforcement action against the operator.A similar case in Baden-Württemburg ultimately concluded with proceedings being suspended rather than a final decision being reached. While this in theory only applies to the operators involved in the case, legal sources argue it sets a precedent for a wider toleration of casino gaming.Leading German gambling lawyer Wulf Hambach told iGB that it was noteworthy that the Hesse Administrative Court did not support the stance taken in a German federal court ruling in a case involving 888 Holdings.That ruling, in April 2018, saw the Federal Administrative Court decide that the prohibition of online casino was justified and permitted under EU law. Hambach said that more state authorities were likely to follow Hesse and Baden-Württemberg’s lead. Email Address Subscribe to the iGaming newsletterlast_img read more

Illinois casinos to reopen from July 1

first_img Regions: US Illinois The Illinois Gaming Board has announced that casinos in the state will be able to reopen from July 1, in line with new novel coronavirus (Covid-19) measures set out by Governor J. B. Pritzker.Pritzker yesterday (June 24) said that each region of the state had met the health benchmarks to move forward into Phase 4 of the Restore Illinois plan, whereby more facilities will be permitted to reopen.Casinos are among the venues that will be able to recommence operations from July 1, while video gaming terminals will also return from the same date, after both being suspended since March 16.Earlier this month, the Illinois Gaming Board set out guidelines for reopening, including that casinos operating at 50% capacity and poker rooms staying closed.Read the full story on iGB North America. AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Casino & games 26th June 2020 | By contenteditor Illinois casinos to reopen from July 1center_img Topics: Casino & games Subscribe to the iGaming newsletter The Illinois Gaming Board has announced that casinos in the state will be able to reopen from July 1, in line with new novel coronavirus (Covid-19) measures set out by Governor J. B. Pritzker. Email Addresslast_img read more

Hong Kong closes off-course betting shops again

first_imgAddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Hong Kong’s off-course betting shops are to close again from this weekend until August due to the worsening of the novel coronavirus (Covid-19) situation in the Chinese special administrative region.Hong Kong Jockey Club (HKJC) said its 100 off-course betting branches (OCBB) will close from 19 July until early August.The kiosks will remain open on 17 and 18 July to provide services including betting account deposits or withdrawals and cashing-in of vouchers or winning tickets. Football betting services will not be available.HKJC said the decisions have been made “in view of the worsening Covid-19 situation in Hong Kong, after balancing public health risks, the safety of staff and customer needs.”The announcement comes two days after the end of the Hong Kong racing season, with Wednesday’s finale at Happy Valley generating record revenue of HK$1.6bn (€181.3m/US$206.4m) for a single event. The 2020-21 racing season does not begin again until 5 September.The OCBBs were closed from February until 22 June, when the majority re-opened on non-racedays. Since then customers have been able to place bets on horse racing at the shops, as well as cash in vouchers or winning tickets, deposit into or withdraw funds from their betting accounts, open or re-activate accounts and set up fund transfers. However, the shops have not been permitted to process any bets on football, and the Mark Six lottery has remained suspended.The HKJC last week closed seven off-track betting facilities after a resurgence of the virus.Despite the closure of the shops for four months, HKJC announced this week that it recorded its third most successful season in history in 2019-20.HKJC, which organises racing in Hong Kong and has a monopoly on pari-mutuel racing betting and overseas sport, said total racing turnover in the season that ran from 1 September 2019 to 15 July 2020 was HK$121.6bn, down 2.6% year-on-year.The turnover on Hong Kong racing from domestic customers was down 8.3%, due to the effects of its 100 off-course betting branches being closed or operating on reduced opening from early February, and fans unable to attend the racecourse for almost half the season. However, HKJC said the closure of retail locations was mitigated by many customers switching online. Hong Kong’s off-course betting shops are to close again from this weekend until August due to the worsening of the novel coronavirus (Covid-19) situation in the Chinese special administrative region. Hong Kong closes off-course betting shops again 17th July 2020 | By contenteditor Topics: Legal & compliance Legal & compliance Tags: OTB and Betting Shops Regions: China Hong Kong Subscribe to the iGaming newsletter Email Addresslast_img read more

2020 Kentucky Derby to take place behind closed doors

first_img Tags: Race Track and Racino AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Horse racing America’s biggest horseracing event, the Kentucky Derby, will take behind closed doors for the first time in its almost 150-year history at the start of next month.The Churchill Downs race — which usually welcomes a crowd of around 150,000 and last year attracted a record $165.5m in wagers — will be run without spectators on 5 September having already been rescheduled from May due to the novel coronavirus (Covid-19) pandemic.Organiser Churchill Downs Incorporated (CDI) said it had planned to allow a limited crowd at the 146th Kentucky Derby, but an increase in Covid-19 cases in Louisville and the wider Kentucky region led to it making the decision to bar fans due to the prioritisation of health concerns.“Churchill Downs and all of our team members feel strongly that it is our collective responsibility as citizens of Louisville to do all we responsibly can to protect the health, safety and security of our community in these challenging times and believe that running the Derby without spectators is the best way to do that,” CDI said in a statement. “We deeply regret the disappointment this will bring to our loyal fans.”CDI had planned to allow 23,000 fans to attend and a maximum of 40% occupancy of reserved seats in proposals unveiled earlier this month.Read the full story on iGB North America. Topics: Sports betting Horse racing America’s biggest horseracing event, the Kentucky Derby, will take behind closed doors for the first time in its almost 150-year history at the start of next month. Subscribe to the iGaming newsletter 24th August 2020 | By contenteditor 2020 Kentucky Derby to take place behind closed doors Regions: US Kentucky Email Addresslast_img read more

Standard General presents new proposal for Sportech acquisition

first_imgThe new proposal is based on an offer of 32.5 pence per Sportech share, up from the most recent offer of 28.5 pence per share that was rejected at the start of November. BetMakers said this agreement is binding and that Sportech’s board had already agreed to recommend its offers to shareholders, with a circular set to be sent to convene a meeting to approve the acquisition. New York-based investment fund Standard General has put forward a revised proposal to acquire the entire Sportech business, having had a number of initial offers turned down last month. 4th December 2020 | By Robert Fletcher Email Address Subscribe to the iGaming newsletter In response to the new proposal, BetMakers Technology Group has clarified is position on the matter, having this week entered into a conditional agreement to acquire Sportech’s Global Tote business for a total cash consideration of £30.9m (€34.2m/$41.6m). Sportech also noted that there is no certainty a formal offer will be put forward by Standard General. Finance Tags: Sportech BetMakers Technology Group Standard General AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter BetMakers plans to place 83.3m new fully paid ordinary shares at an offer price of A$0.60 each for institutional investors.center_img Sportech had been due to hold a general meeting in the week commencing 21 December to discuss and vote on the matter. Standard General presents new proposal for Sportech acquisition The deal also covers Sportech’s North America-facing white label digital betting solutions business, UK and European Tote operations, as well as the Quantum Tote betting engine. Topics: Finance Strategy Management On the basis of this revised proposal, the Sportech has agreed to share certain information with Standard General as part of a focused due diligence exercise. This, Sportech said, would put Standard General in a position to announce a firm intention to make an offer. BetMakers had already received firm commitments to raise AU$50m under a share placement scheme to help finance its proposed acquisition of the Global Tote business. Sportech’s Global Tote business provides pari-mutuel technology and services to horse race betting operators. This includes the Americas Tote business, which provides betting solutions, hardware and operational services to customers in the US, Canada and Latin America. At the time of writing, Sportech’s shares were trading at a buying price of 30.4 pence per share, having opened at 29.4 pence. The deal had been expected to complete in the first half of 2021. Standard General must inform Sportech if it intends to make a firm offer by 17 December at the latest, though Sportech may choose to extend this deadline.last_img read more

Italy: casino drives quarter-billion return in November

first_imgPoker tournament revenues increased by nearly 43% month-over-month to €11.22m and ring game revenues by close to 35% to €7.21m (Chart 2). Stars had a 55% market share of tournament and 44% share of cash game GGR in November (Charts 10 and 11). In online sports betting, long-time market leader Bet365 took a tumble from top spot, its 11.6% share putting it behind Entain-owned Eurobet, Playtech-owned Snai, Goldbet, Sisal and Planetwin365 (Chart 8).All five operators overtaking Bet365 in November run retail businesses they were forced to shutter under lockdown. Stars also benefitted from an uplift in online poker activity in November under the lockdown imposed by Italian authorities to curtail the spread of the novel coronavirus. The overall sports betting performance contrasted with the record totals for sports betting recorded in Italy in October, where remote revenue of €125.77m and retail revenue of €117.62m pushed the dot.it market to the highest ever total of €243.39m (Chart 2). Italian-licensed operators generated a record monthly high of €258.9m in igaming revenues last month, driven by a €123.6m return from online casino. With the retail channel reporting a loss of €3.57m last month compared to online revenue of €111.06m (Chart 2), a migration of some of this retail activity online was enough for these five operators to overtake Bet365 in the rankings. Italy: casino drives quarter-billion return in November Image by Peter H from Pixabay According to figures supplied by Ficom Leisure to iGB, Flutter Entertainment-owned PokerStars retained its market share lead in the casino vertical, its 11.31% take of the €123.6m total leaving it 2pps clear of nearest rival Sisal (Chart 7). The total represents the first time the dot.it market has generated a monthly return of more than €250m (see interactive Chart 1 below).center_img Topics: Casino & games Finance Sports betting Bingo Poker Slots 23rd December 2020 | By Stephen Carter Scroll down for the infographic, to track market growth since 2017, and shifting revenue shares over the months and years.  Finance AddThis Sharing ButtonsShare to LinkedInLinkedInShare to FacebookFacebookShare to TwitterTwitter Regions: Europe Italy Subscribe to the iGaming newsletter Email Addresslast_img read more